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Does it feel like you’ve been shouting into the void on X? Or perhaps you do see some interactions from your followers, but you still don’t feel like your X efforts are helping your business grow. You’re not alone. Plenty of businesses post on X regularly, but don’t get any likes, new followers, or conversions. For others, the ideas and inspiration just dry up, leaving them scrolling aimlessly through the platform. And some brands don’t know what their social media business goals even are!

But the good news is that with some tweaks and proper planning, X can be a powerful tool to grow your business, connect with your customers, and build a recognizable brand.

Follow these 7 practical X marketing tips for business and you will see results.

1. Know Your Audience and Your Goals

The first step to succeeding on X is to know who you are trying to reach and why. This means before you even start crafting your tweets and uploading videos, you need to know your target audience and set some clear goals.

Know your target audience: Your goals and content are only as good as your understanding of your target audience. Who are you trying to reach with your business on X? You can use X Analytics and various social listening tools to find out what age they are, what their interests are, and what problems they face.

Set your goals: Do you want to reach more people? More potential customers? Build a brand that people know and trust? Drive traffic to your website or online store? Each of these goals will inform what kind of content and engagement strategy will work for your brand.

Create buyer personas: You can also put together detailed profiles of your ideal customers, including demographics, interests, and motivations. Buyer personas can help guide your content strategy so you write tweets and create content that will resonate with them and make your brand more human.

For example: a local bakery’s target audience might be young professionals in their city who love baking and fresh pastries.

2. Share Valuable and Visual Content

If you post one-liner text-only tweets, you’re setting yourself up to fail. Tweets with images or videos have 150% more retweets than text-only tweets, so it’s key to make sure your content is visual as well as valuable.

Share photos, infographics, and short videos: These will work better than text-only tweets for showcasing your products, your team, or a behind-the-scenes look at your business. If you need help creating graphics, tools like Canva can make it easy to design visually appealing and on-brand content in minutes.

Share user-generated content: Retweet photos or reviews from happy customers or followers. This not only helps build social proof, but also encourages others to share their content in return.

Example: a fitness studio can share short workout videos, before-and-after photos of clients, or tips and tricks to help followers reach their fitness goals.

3. Be Consistent and Post Regularly

For business on X, consistency is key. Posting regularly keeps your brand on top of followers’ feeds, helping to build awareness and top-of-mind recall.

Use a content calendar: Plan your tweets in advance and use a content calendar to make sure you stay on track.

Post when your audience is online: X Analytics can show you what times your audience is most likely to be on X and engage with your content, so make sure you schedule your tweets for these times.

Don’t over-post: Posting too much can be just as bad as not posting at all. Decide on a daily or weekly posting schedule that suits your audience and stick to it.

Example: A SaaS company might post tips and hacks every morning, and share customer stories in the afternoon.

4. Join Conversations and Build Community

X is a real-time conversation platform. Brands that reply to comments and mentions, retweet useful content, and join conversations using trending hashtags or topics, create stronger connections and loyalty.

Reply quickly and thoughtfully: Don’t just leave people hanging after they mention you or comment on your tweets. Show that you care about your customers by replying within a few hours.

Join industry conversations: Use X to join existing conversations about your industry or niche using relevant hashtags. You can also join wider conversations about trending topics if they are relevant to your brand.

Ask questions and run polls: Encourage engagement by asking your followers questions or running polls. People love to share their opinions, so use this to your advantage.

Example: a marketing agency might join in on #MarketingMonday chats, or run a poll asking followers what their biggest social media challenge is.

5. Use Hashtags and Trends Strategically

Hashtags are a great way to be discovered on X, but don’t overdo it. Joining trending conversations is also great for visibility, but only if the topic is relevant and appropriate to your brand.

Use 1-2 relevant hashtags per tweet: Stick to general ones that are likely to be searched, like #SmallBusiness or #BrandGrowth, or create your own branded hashtag for a campaign or event.

Join trending conversations: Use Twitter Trends to see what’s currently trending. If there’s a trend that’s relevant to your brand and audience, join the conversation to boost your visibility.

Create a branded hashtag: Use your branded hashtag consistently across all your marketing channels, not just X. This will help build recognition and association with your brand.

Example: a clothing brand might use #SustainableFashion and create a branded #WearYourWay for a new collection launch.

6. Run X Ads to Boost Your Reach

Building an audience organically is great, but it can be slow. X ads are a great way to reach more people quickly. Promoted tweets and other ad formats can put your content in front of your target audience even if they don’t already follow you.

Start small and test: Don’t need to spend a lot of money to start running X ads. Start with a small budget and test different tweets and targeting options to see what works.

Promote your best tweets: Once you’ve created some killer tweets or want to promote a special offer, use X ads to promote them.

Target your ads: Use X’s targeting options to reach the right people based on their interests, location, or keywords.

Example: an online course creator could promote a tweet about a free webinar to reach business owners who want to learn new skills.

7. Measure Your Results and Keep Improving

You don’t just have to post content and hope people see it. By measuring your X results and analyzing your performance, you can see what works and what doesn’t so you can improve.

Track key metrics: Use X Analytics to track key metrics like impressions, engagement, clicks, and follower growth. These will give you an idea of how your X marketing for business is performing.

Test and optimize: Use A/B testing to test different headlines, images, and posting times to see what gets the most engagement. Use these insights to refine your strategy and focus on what works.

Adjust your strategy: If something isn’t working, don’t be afraid to pivot and try something new. Keep refining your strategy until you find what works for your brand and audience.

Example: a tech startup might notice that tweets with product demos get more clicks than other types of content, so they share more demo videos.

Inspiration: How Brands Use X for Business

• Innocent Drinks: This company has a fun, friendly brand voice that comes across in their playful content. They use emojis, puns, and creative visuals to make their brand approachable and memorable.
• Kit (Formerly ConvertKit): These newsletter experts shared tweets about their service and used promoted tweets to reach more audiences and drive sign-ups for their newsletter.
• Burnley Football Club: The team here makes use of an editorial calendar to plan and schedule their posts in advance, helping them keep their content consistent and engaging.

Time to Use These Tips and Grow Your Business on X!

Using X for business is easy once you know where to start and have a plan. By following these 7 simple tips and with a little planning and consistency, you can reach more people, connect with more customers, and build a recognizable and human brand.

Don’t forget: stay authentic, be consistent, and always be looking for ways to engage your audience. Now you’re ready to start. Start using these tips today to grow your business on X!