ROAS: The Metric That Drives Marketing Performance

Introduction   An important indicator in the field of digital marketing is return on ad spend (ROAS), which gives information about how successful and efficient an advertising campaign is.    ROAS helps firms assess the effectiveness of their marketing initiatives by calculating the revenue gained for each dollar spent on advertising.    The meaning of […]

Decoding Excellence: The Comprehensive Digital Marketing Strategy Behind Flipkart

  Digital Marketing Strategy for Flipkart   Flipkart has employed a comprehensive digital marketing strategy, utilizing various online platforms to reach and engage its target audience. The platform-wise approach helps Flipkart tailor its marketing efforts to the specific characteristics and user demographics of each channel.       About Flipkart   Flipkart is a leading […]

From Trust to Success: Your Digital Marketing Agency’s Impact on Growth

Introduction:   How to choose the right digital marketing agency for business?. In the current digital landscape the partnership between a business and its digital marketing agency plays a vital role in driving growth and success. To achieve this, it is essential to focus on building, maintaining clear communication, and embracing a long-term perspective. Let’s […]

Fashion on a Budget : Secret Behind Zudio’s Marketing Strategy

The first question we get when we go to Zudio is how they sell high-quality dresses at affordable prices. If you have the same question running in your mind, then read this article.  Statistics say, “The business opened more than 100 stores in India in FY ’24, and by March 2034, it hopes to have […]

Maximizing Business Growth: The Power of Digital Marketing Services

76% of customers look at online presence before physically visiting a business.   From the above statistics, you might conclude your views on the importance of an online presence.    Now, if you are a start-up or small business owner, this is the right time to start your brand reach online through digital marketing. For […]

How to Improve Your Organic Search Engine Optimization Efforts

The challenge for any business type is to ensure that when people look out for or need a product or service like your business, they discover you rather than the competitor.   Did you know nearly 35000+ search queries are typed into Google every second? These add up to 2.5+ billion searches daily, then imagine […]

5 Reasons Why You Need a Website Content Audit – Onedot

  The importance of having a website plays a cruel role in every business, and every small business owner and large-scale industry owner knows the significance of using a website.   Rather than just maintaining a website, one has to maintain and conduct the audit for their website to rank first among other competitors to […]

8 Best Ads Networks

Marketers in this age are willing to look for possible solutions to build the estimated value for the business to bring the needed results.   PPC is one of the most valued base sets of ad platforms which maintains the core value of the business that contains the values based on the proper network. Also, […]

Latest Google Algorithm Update August 2023: What You Need to Know

Introduction   In today’s changing world search engines play a crucial role in connecting users with the information they need. Google being one of the search engines constantly updates its algorithms to improve the quality of search results.. This article explores the aspects of this update, its impact on website owners, businesses and SEO professionals […]

Digital Marketing Strategies for Healthcare: Elevate Your Practice with Onedot Media

Introduction   In today’s digital age, healthcare providers recognise the importance of digital marketing in reaching and engaging patients. A strong healthcare digital marketing strategy is crucial for building brand awareness, attracting new patients, and maintaining strong patient-provider relationships. This article will explore six key elements that can help healthcare organisations create an effective digital […]

Digital Marketing Strategies for Real Estate: Boost Your Business with Onedot Media

  In today’s digital age, the real estate industry is rapidly evolving, and digital marketing has become a crucial tool for success. With the majority of home buyers starting their property search online, it’s essential for real estate professionals to develop effective digital marketing strategies. In this article, we will explore some powerful digital marketing […]

From Branding to Fan Engagement: Chennai Super Kings’ Winning Marketing Formula

Chennai Super Kings (CSK) is not just a team but an emotion for the people of Tamil Nadu. The franchise, owned by India Cements, has consistently performed in the Indian Premier League (IPL) and has a massive fan base. But what makes Chennai Super Kings stand out from the other teams in the league? The […]

Inbound Marketing vs Outbound Marketing: Which is Right for Your Business?

When promoting your business, there are two main approaches: inbound marketing and outbound marketing. Inbound marketing focuses on attracting customers through valuable content and personalised experiences, while outbound marketing involves reaching out to potential customers through traditional advertising methods like TV and radio ads, cold calling, and direct mail.         So which […]

Digital Marketing Strategies for Edtech: Boost Your Brand with Onedot Media

Edtech is a rapidly growing industry with numerous competitors vying for the target audience’s attention. Therefore, it’s essential to have a robust digital marketing strategy in place to stand out in this marketplace. In this blog post, we’ll explore some effective digital marketing strategies that edtech companies can use to increase their visibility, attract more […]

ChatGPT 4 vs Google BARD AI: Which AI Language Model is Best for Your Digital Marketing Strategy?

In digital marketing, businesses must leverage the latest technology to stay ahead of the competition. Artificial intelligence (AI) has become essential for businesses to automate processes, personalise customer experiences, and optimise marketing campaigns. However, choosing the right one for your business can be challenging with so many AI language models available. In this article, we […]

“Behind the Scenes of Jio’s IPL Marketing Strategy”

 It takes a deep dive into Jio’s marketing tactics for the IPL and examines how they are successfully engaging with fans and promoting their brand.       Jio, one of the largest telecommunication companies in India, has been making waves with its marketing strategies during the Indian Premier League (IPL). The IPL is a […]

“Meta Verified: The Future of Facebook Ads”

  The rebranding of Facebook to Meta has been the talk of the town lately. But amidst all the speculation about the company’s future, one thing is certain – the advertising experience on Facebook will become more streamlined, secure, and efficient with the launch of Meta Verified.   Meta Verified is a new feature from […]

8 Essential Real Estate Organic Lead Generation Statistics For 2023

  Real estate developers, agents, and consultants need to find creative ways for real estate lead generation in the ever-changing real estate market. There have been higher hopes for this sector, where sales jumped by 50%, and the new supply rapidly increased in the leading cities of India.   A recent report says that India’s […]

7 Impressive Benefits Of Search Engine Marketing

SEM – Search Engine Marketing, a form of paid advertising where search engines pay to be seen by your target market.   Search Engine Marketing (SEM) is the promotion of products and services through search engine result pages (SERPs). When someone searches relating to what they are looking for on Google, results appear at the […]

How Does A Digital Marketing Company In Chennai Celebrate Its First Event In 2022 ?

It’s always fun to witness the idea of encouraging someone to push toward the edges to get the work done.   Onedot as a Digital Marketing Company in Chennai, proudly inaugurated OD’Fest’22 for the workers to divert their perspectives and mindset from everyday work through fun-filled activities.   Couldn’t realize how the event reached its […]

What is a Digital Marketing Audit & Why Do I Need One?

Introduction   If you are looking to boost your brand online, then working on Digital Marketing is the right way. To ensure your brand tops by doing Digital Marketing, work on the audit part. Before going deep into the topic, let us know what Digital Marketing Audit is A digital marketing audit, what is that? [...]

What are the 3 components of content strategy?

Introduction Statistics say, "Content Marketing is 62% cheaper and generates up to 3X leads than Outbound Marketing." Have you ever heard of how content marketing changes your business and enhances your business to the next level? If not, here are three components one must know about content marketing that helps you enrich your website and [...]

What are the Best Audit Tools?

Introduction If yes, this article will inform you more about result-oriented audits, tools to use for Audit, how to utilize the tools, and advantages and disadvantages of using the audit tool. The Audit has several advantages, and using Audit in the digital field has made work more accessible and effective. For example, in digital marketing, [...]

How to Improve the Digital Presence for your Business?

As many startups have emerged and online business has evolved over the years, a digital presence for a business firm is essential to reach the target audience and the next level. Generating a robust digital presence for the firm means consistently re-evaluating your social media platforms &website content and approaching the way of social media. [...]

How To Grow Your Small Business Using Digital Marketing Services?

Ever thought of starting a business and worried about how to grow it? Then this article is for you. Here we will discuss the easy and affordable ways to grow your business online. Digital marketing helps the company retain customers and targets new customers to attract them. In this article, let us look into a […]

5 Reasons Why You Need a Website Audit

IntroductionThe importance of having a website plays a cruel role in every business, and every small business owner and large-scale industry owner knows the significance of using a website. Rather than just maintaining a website, one has to maintain and conduct the audit for their website to rank first among other competitors to attract a […]

8 Steps For Getting Organic LinkedIn Leads For Your Business

Various social media platforms are available and have active users. Instagram, Facebook, Whatsapp, Twitter, and many other social media handles are used for entertainment purposes. Do you know the meaning of Linkedin and what can be done with it? If your dominant goal is to connect with right-minded decision makers, meet new-set of professionals, and […]

Real Estate Social Media Marketing Strategies That’ll Seek New Business.

Buying or selling a home is a crucial decision both financially and emotionally. Customers will always have a plate full of questions when they want to invest or buy a property. Other than the license, they always want something more than that. They expect who will understand their interests and help them to guide the […]

5 Unique Ways to Reduce Facebook Cost-per-lead

Facebook is home to 1.78 billion daily active users, it’s not always easy to get in touch front of your audience. When your followers might be getting your latest offers, there are millions of other potential customers on Facebook who aren’t able to hear about  you or your business. Also, paid  Facebook ads help you […]

7 Ways to Improve Your Lead Generation Campaigns and Drive Down CPL!

Why are lead generations important for business in digital marketing? Well, business needs to generate their leads. Without any proper or no lead in business will face a lack in customers and sales for business to grow. Companies need development strategies for consumers, whom they have been trying to attract for quite a long time. […]

Five Ways to Generate Organic Leads and Increase Traffic

Did you know that marketers feel challenged to enhance their website traffic? But there are multiple ways to get from point A to B. Traditional marketing may seem an easy fix for website traffic, but the investment takes time to give back the result you expect. Are you pushing to figure out how to seek […]

How Brands Use Feelings as a Strategy To Get People to Buy

  Targeting consumers’ emotions for brand visibility and popularity helps to seek a more influential audience. Did you know why brands enormously focus on the consumers’ emotions? Emotional marketing ideally taps into the consumers’ feelings to get the desired response for their brand identity and attraction. This marketing allows them to connect in their world […]