Blogs

In today’s fast-paced digital world, social media has transformed how small businesses connect with customers, build their brands, and drive sales. Platforms like Facebook, Instagram, LinkedIn, and TikTok provide cost-effective ways to reach wider audiences and compete with larger companies on a level playing field. Why Small Businesses Can’t Ignore Social Media Marketing   With […]

In 2025, creating an effective digital marketing strategy is essential for businesses looking to stay competitive. Whether you are in B2B (Business-to-Business) or B2C (Business-to-Consumer), the core principles remain the same, but the approach varies based on your audience and sales cycle. A strong digital marketing strategy will help you connect with the right audience, […]

In today’s digital age, social media marketing has become an essential tool for businesses aiming to connect with their customers. With over 4.9 billion users globally, social media platforms offer unparalleled opportunities for business owners to engage with their target audiences effectively.  By leveraging the power of these platforms, businesses can boost brand awareness, foster […]

In today’s digital landscape, businesses aim to attract quality leads that can convert into loyal customers. Search Engine Optimization (SEO) plays a pivotal role in achieving this goal. By leveraging SEO effectively, businesses can enhance their online visibility, attract their target audience, and generate valuable leads. In this article, we’ll explore why SEO in lead […]

Introduction   In the world of digital marketing, every industry faces unique challenges and demands. Real estate is no exception. The “4 Ps of Digital Marketing” provide a framework that helps real estate professionals better position themselves in the competitive digital landscape. So, what are these 4 Ps?    They are Product, Price, Place, and […]

Introduction:   Are you struggling to get the most out of your Google Ads without draining your marketing budget?   For small businesses in cities like Chennai, Google Ads can be a powerful tool for reaching customers—but only if used correctly. With the right strategies, even businesses with limited budgets can see impressive results. In […]

Social media platforms have revolutionized how brands communicate with their audiences. A conversational paid social media campaign, which mimics the feel of a real conversation, can enhance customer engagement, foster trust, and lead to better results.    By making your advertisements feel like a two-way dialogue, you’ll connect with users on a personal level.    […]

Reaching prospective buyers and sellers in the cutthroat real estate market requires efficient web advertising. Facebook Ads and Google AdWords are two of the most widely used advertising networks.    Selecting the appropriate platform can have a big impact on your marketing success even though each have their own advantages.    To assist you in […]

What Are Google Reviews? Google Reviews are user-generated reviews about businesses, products, or services that appear on a company’s Google Business Profile.  These reviews are visible to anyone searching for your business on Google Search or Google Maps, playing a significant role in shaping public perception and influencing potential customers’ decisions.  Positive reviews can boost […]

Introduction   An important indicator in the field of digital marketing is return on ad spend (ROAS), which gives information about how successful and efficient an advertising campaign is.    ROAS helps firms assess the effectiveness of their marketing initiatives by calculating the revenue gained for each dollar spent on advertising.    The meaning of […]

  Digital Marketing Strategy for Flipkart   Flipkart has employed a comprehensive digital marketing strategy, utilizing various online platforms to reach and engage its target audience. The platform-wise approach helps Flipkart tailor its marketing efforts to the specific characteristics and user demographics of each channel.       About Flipkart   Flipkart is a leading […]

Introduction:   How to choose the right digital marketing agency for business?. In the current digital landscape the partnership between a business and its digital marketing agency plays a vital role in driving growth and success. To achieve this, it is essential to focus on building, maintaining clear communication, and embracing a long-term perspective. Let’s […]

The first question we get when we go to Zudio is how they sell high-quality dresses at affordable prices. If you have the same question running in your mind, then read this article.  Statistics say, “The business opened more than 100 stores in India in FY ’24, and by March 2034, it hopes to have […]

76% of customers look at online presence before physically visiting a business.   From the above statistics, you might conclude your views on the importance of an online presence.    Now, if you are a start-up or small business owner, this is the right time to start your brand reach online through digital marketing. For […]

The challenge for any business type is to ensure that when people look out for or need a product or service like your business, they discover you rather than the competitor.   Did you know nearly 35000+ search queries are typed into Google every second? These add up to 2.5+ billion searches daily, then imagine […]

  The importance of having a website plays a cruel role in every business, and every small business owner and large-scale industry owner knows the significance of using a website.   Rather than just maintaining a website, one has to maintain and conduct the audit for their website to rank first among other competitors to […]

Marketers in this age are willing to look for possible solutions to build the estimated value for the business to bring the needed results.   PPC is one of the most valued base sets of ad platforms which maintains the core value of the business that contains the values based on the proper network. Also, […]

Introduction   In today’s changing world search engines play a crucial role in connecting users with the information they need. Google being one of the search engines constantly updates its algorithms to improve the quality of search results.. This article explores the aspects of this update, its impact on website owners, businesses and SEO professionals […]

Introduction   In today’s digital age, healthcare providers recognise the importance of digital marketing in reaching and engaging patients. A strong healthcare digital marketing strategy is crucial for building brand awareness, attracting new patients, and maintaining strong patient-provider relationships. This article will explore six key elements that can help healthcare organisations create an effective digital […]

  In today’s digital age, the real estate industry is rapidly evolving, and digital marketing has become a crucial tool for success. With the majority of home buyers starting their property search online, it’s essential for real estate professionals to develop effective digital marketing strategies. In this article, we will explore some powerful digital marketing […]

Chennai Super Kings (CSK) is not just a team but an emotion for the people of Tamil Nadu. The franchise, owned by India Cements, has consistently performed in the Indian Premier League (IPL) and has a massive fan base. But what makes Chennai Super Kings stand out from the other teams in the league? The […]

When promoting your business, there are two main approaches: inbound marketing and outbound marketing. Inbound marketing focuses on attracting customers through valuable content and personalised experiences, while outbound marketing involves reaching out to potential customers through traditional advertising methods like TV and radio ads, cold calling, and direct mail.         So which […]

Edtech is a rapidly growing industry with numerous competitors vying for the target audience’s attention. Therefore, it’s essential to have a robust digital marketing strategy in place to stand out in this marketplace. In this blog post, we’ll explore some effective digital marketing strategies that edtech companies can use to increase their visibility, attract more […]

In digital marketing, businesses must leverage the latest technology to stay ahead of the competition. Artificial intelligence (AI) has become essential for businesses to automate processes, personalise customer experiences, and optimise marketing campaigns. However, choosing the right one for your business can be challenging with so many AI language models available. In this article, we […]

 It takes a deep dive into Jio’s marketing tactics for the IPL and examines how they are successfully engaging with fans and promoting their brand.       Jio, one of the largest telecommunication companies in India, has been making waves with its marketing strategies during the Indian Premier League (IPL). The IPL is a […]

  The rebranding of Facebook to Meta has been the talk of the town lately. But amidst all the speculation about the company’s future, one thing is certain – the advertising experience on Facebook will become more streamlined, secure, and efficient with the launch of Meta Verified.   Meta Verified is a new feature from […]

  Real estate developers, agents, and consultants need to find creative ways for real estate lead generation in the ever-changing real estate market. There have been higher hopes for this sector, where sales jumped by 50%, and the new supply rapidly increased in the leading cities of India.   A recent report says that India’s […]

SEM – Search Engine Marketing, a form of paid advertising where search engines pay to be seen by your target market.   Search Engine Marketing (SEM) is the promotion of products and services through search engine result pages (SERPs). When someone searches relating to what they are looking for on Google, results appear at the […]

It’s always fun to witness the idea of encouraging someone to push toward the edges to get the work done.   Onedot as a Digital Marketing Company in Chennai, proudly inaugurated OD’Fest’22 for the workers to divert their perspectives and mindset from everyday work through fun-filled activities.   Couldn’t realize how the event reached its […]

Introduction   If you are looking to boost your brand online, then working on Digital Marketing is the right way. To ensure your brand tops by doing Digital Marketing, work on the audit part. Before going deep into the topic, let us know what Digital Marketing Audit is A digital marketing audit, what is that? [...]

Introduction Statistics say, "Content Marketing is 62% cheaper and generates up to 3X leads than Outbound Marketing." Have you ever heard of how content marketing changes your business and enhances your business to the next level? If not, here are three components one must know about content marketing that helps you enrich your website and [...]

Introduction If yes, this article will inform you more about result-oriented audits, tools to use for Audit, how to utilize the tools, and advantages and disadvantages of using the audit tool. The Audit has several advantages, and using Audit in the digital field has made work more accessible and effective. For example, in digital marketing, [...]

As many startups have emerged and online business has evolved over the years, a digital presence for a business firm is essential to reach the target audience and the next level. Generating a robust digital presence for the firm means consistently re-evaluating your social media platforms &website content and approaching the way of social media. [...]

Ever thought of starting a business and worried about how to grow it? Then this article is for you. Here we will discuss the easy and affordable ways to grow your business online. Digital marketing helps the company retain customers and targets new customers to attract them. In this article, let us look into a […]

IntroductionThe importance of having a website plays a cruel role in every business, and every small business owner and large-scale industry owner knows the significance of using a website. Rather than just maintaining a website, one has to maintain and conduct the audit for their website to rank first among other competitors to attract a […]

Various social media platforms are available and have active users. Instagram, Facebook, Whatsapp, Twitter, and many other social media handles are used for entertainment purposes. Do you know the meaning of Linkedin and what can be done with it? If your dominant goal is to connect with right-minded decision makers, meet new-set of professionals, and […]

Buying or selling a home is a crucial decision both financially and emotionally. Customers will always have a plate full of questions when they want to invest or buy a property. Other than the license, they always want something more than that. They expect who will understand their interests and help them to guide the […]

Facebook is home to 1.78 billion daily active users, it’s not always easy to get in touch front of your audience. When your followers might be getting your latest offers, there are millions of other potential customers on Facebook who aren’t able to hear about  you or your business. Also, paid  Facebook ads help you […]

Why are lead generations important for business in digital marketing? Well, business needs to generate their leads. Without any proper or no lead in business will face a lack in customers and sales for business to grow. Companies need development strategies for consumers, whom they have been trying to attract for quite a long time. […]

Did you know that marketers feel challenged to enhance their website traffic? But there are multiple ways to get from point A to B. Traditional marketing may seem an easy fix for website traffic, but the investment takes time to give back the result you expect. Are you pushing to figure out how to seek […]

  Targeting consumers’ emotions for brand visibility and popularity helps to seek a more influential audience. Did you know why brands enormously focus on the consumers’ emotions? Emotional marketing ideally taps into the consumers’ feelings to get the desired response for their brand identity and attraction. This marketing allows them to connect in their world […]