How Brands Use Feelings as a Strategy To Get People to Buy
26/08/2022
by Onedot
Targeting consumers’ emotions for brand visibility and popularity helps to seek a more influential audience. Did you know why brands enormously focus on the consumers’ emotions? Emotional marketing ideally taps into the consumers’ feelings to get the desired response for their brand identity and attraction. This marketing allows them to connect in their world or personal way. There is numerous variety of emotional marketing strategies that are visibly available to incorporate into your brand or business. Doing it your way motivates your consumers according to your dependency.
As a turning point, here are five proven strategies that support seeking an audience with the help of Emotional Marketing
Make them experience “FOMO”:
Creating an urgency among the audience will always make things work out. FOMO, also known as “fear of missing out,” will often happen to people who feel like they are not part of any activity. FOMO in “emotional marketing” makes the audience buy that particular product by creating the desired need or making them want it more. That shows consumers will fear missing out on the deal before it goes out. For example,
We all probably would’ve known the most popular Amazon and Flipkart “deal of the day”, “great Indian festival”, “the big billion days”, and “prime day” deals, which denotes that a particular deal is only available for a few days. So the audience will rush out to buy the product. It creates a feel or sense that if they skip the offer now, there might not be another possibility to purchase that exact product in that deal.
Social proof with user-generated content:
Accumulating consumers’ trust is something we always wanted to happen; if you want them to shop from your brand, you might need to build a solid trust base. So how can we acquire their trust? It is simple; one of the significant ways to seek their faith is by delivering social proof of your products—the evidence that denotes the value or purchase of your products or services. Emphasizing the user’s experience reveals how the product or service has helped them and how it adds positive feedback to them. The more positive feedback is, the more your business or brand will Upskill. This extraordinary proof promotes your brand image, inserts trust, gains social popularity, and boosts sales of your brand.
For example,
Amazon and Flipkart have an option where consumers can post their feedback regarding the product. So that future buyers of that product may see the rating and usage image. That might add trust to the brand and creates user value.
Create an inspiration with real-world images:
Think like this: What if your brand/business uses ordinary people as their product image and makes them experience the fulfillment of using your product or service? The response will be heavy, and customers will show interest in purchasing your product and want to be a part of the community. Especially implement this with images that represent your target audience. The ideal plan for this marketing is it might stir your customers to buy products because they imagine themselves creating the same amount of fun.
For example,
Dove’s real beauty commercials showcase using everyday people to help them raise their self-esteem and realize their full potential for their product. According to the company, beauty is a source of confidence and allows women to develop a positive relationship with their appearance.
Powerful images to tap their stress & anxiety:
Showing how you understand customers’ anxiety will drive more sales—for example, spilling a mug of coffee on a rug or a dirty dog in a clean house. These images focus on the customers already facing issues related to the situation and opting for a solution. Just make sure you avoid going too forward by turning your customers off. Instead, pair the stress-focusing images with the future promise of “what looks right now.”
For example,
Many insurance companies will follow this emotional strategy to seek customers’ attention for the brand by using quotes like” sometimes one second can change your life forever “and “we cover you recover,” along with stress-inducing images.
Make them understand by addressing their pain points:
At some point, we all want someone to understand. Brands that create content to understand and address their pain points show that you can satisfy them. In addition, creating helpful content will segregate secured backlinks like people want to share this suggestion. Did you know that backlinks are essential which helps to rank higher in the search engine, expand your audience rate, and increase website traffic?
For example,
Cosmetic and beauty care are the best-suited example of this. Targeting oily skin, acne-prone skin, and dull skin will attract customers with the above-mentioned problems where they prefer to treat a particular problem. They might feel like,” finally, someone understood their situation and sorted it out in a swing.” So never forget to address their pain point at any time and at any cost.
Wrapping up:
Emotional Marketing is inclined to use a feedback widget that covers the scope of emotions so they can rely on the opinion of their customers. They know how people tend to feel strongly about something, give them a chance to express themselves, and at the same time help their brand improve. Emotions are reasons for people’s behaviors; judging anything with just one click becomes natural. Therefore, one of the most critical threats to marketing efforts is not understanding how customers feel about the things the brand presents. That is why they use simple ways of responding on an emotional basis.
Every type of business needs its strategy, but emotional marketing needs to play its role in seeking a larger audience. What if your business requires a unique approach to run the business? DM, and let’s discuss how our digital marketing company in Chennai gets through this!
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