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“Meta Verified: The Future of Facebook Ads”

10/03/2023

by Onedot

• Social Media Marketing

The rebranding of Facebook to Meta has been the talk of the town lately. But amidst all the speculation about the company’s future, one thing is certain – the advertising experience on Facebook will become more streamlined, secure, and efficient with the launch of Meta Verified.

Meta Verified is a new feature from Meta that allows businesses to verify their Facebook Page and Instagram account to show that they are authentic and trustworthy. This verification badge will appear next to the business’s name on its profile and in search results. While the feature is currently available to only a few businesses, it is expected to roll out to all businesses in the near future.

So, how will Meta Verified transform Facebook Ads? Here are some of the ways:

Increased Trust and Credibility

Businesses can demonstrate their authenticity and credibility to potential customers by completing the verification process. A verified badge can also help businesses stand out and increase their visibility in search results.

Better Ad Performance

Verified businesses can expect to see better ad performance on Facebook and Instagram. According to Facebook, businesses that have completed the verification process can see a 20% increase in ad recall and a 10% increase in click-through rates. Customers are more likely to engage with ads from businesses they trust.

Improved Targeting

Meta Verified will also improve targeting capabilities for businesses. Verified businesses can target their ads to specific audiences based on their interests, behaviors, and demographics. This will help businesses reach the right people with their ads and increase the effectiveness of their campaigns.

Check out our blog post “How Brands Use Feelings as a Strategy To Get People to Buy“. It highlights how emotions are vital in influencing people’s purchasing decisions. By connecting with consumers emotionally, brands can effectively encourage them to purchase.

Enhanced Security

Meta Verified will enhance the security of Facebook Ads. Verified businesses will have access to more advanced security features, such as two-factor authentication, which will help prevent unauthorized access to their accounts. This will protect businesses from fraud and hacking, which can be a significant risk for businesses advertising on social media.

Streamlined Ad Creation

With Meta Verified, businesses can expect a more streamlined ad creation process. Verified businesses will have access to a dedicated support team that can help them create and manage their ads more efficiently. This will save businesses time and resources and help them get their ads up and running faster.

In conclusion, Meta Verified is a significant development for businesses advertising on Facebook and Instagram. With increased trust and credibility, better ad performance, improved targeting capabilities, enhanced security, and a more streamlined ad creation process, businesses can expect a more efficient and effective advertising experience. As Meta continues to roll out this feature to more businesses, we can expect to see even more changes in the world of Facebook Ads.