Fashion on a Budget : Secret Behind Zudio’s Marketing Strategy

Fashion on a Budget : Secret Behind Zudio’s Marketing Strategy

Zudio's Marketing Strategy

The first question we get when we go to Zudio is how they sell high-quality dresses at affordable prices.

If you have the same question running in your mind, then read this article. 

Statistics say, “The business opened more than 100 stores in India in FY ’24, and by March 2034, it hopes to have over 500 locations overall. In FY ’25, 150–200 locations are planned to open.”

These are clear statistics that will be released in 2024, with no doubt this will increase in the upcoming years, too. 


How did Zudio start? 

Zudio is a brand of the Tata Group, a larger retail company. One of India’s biggest and oldest corporations, the Tata Group operates in several different industries, including steel, retail, and automobiles. Zudio was introduced as a discount fashion brand under Trent Limited, the Tata Group’s retail division.

Zudio was designed to provide the whole family fashionable yet reasonably priced apparel. The company is well-liked by customers on a tight budget seeking stylish solutions because it was established to offer stylish items at reasonable costs.

Zudio has swiftly increased its footprint throughout India since its founding. In response to the increased demand for fashionable yet reasonably priced clothing, the company has launched outlets in several cities and towns. 

Zudio’s success may be described to its ability to provide an extensive selection of apparel and accessories that appeal to various customers, as well as its dedication to both cost and quality.

Zudio’s rise from its inception to prominence as a fashion brand is evidence of its capacity to satisfy consumer demands and offer stylish apparel at reasonable costs.

Facts you must know: The share price of Trent Limited in 2024 is 3173, and in the last 3 years, the returns of Zudio have risen around 65.87%.

About Zudio 

Zudio is a fashion company that offers men, women, and children an extensive selection of fashionable yet reasonably priced clothes. It serves as a one-stop store for stylish clothing and accessories, meeting the fashion demands of the whole family.

Zudio’s cost without sacrificing elegance or quality is one of its main features. The business offers stylish apparel at affordable costs so that a broad audience can afford it. Zudio has an extensive range to fit every taste and occasion, whether you’re searching for fitness, dressier attire, or something more casual for everyday wear.

Zudio’s apparel collection offers many choices, from timeless staples to fashionable items. Men’s clothing options include shirts, t-shirts, pants, and more, while women’s clothing consists of a variety of tops, dresses, skirts, and jeans. To finish your outfit, Zudio also provides a variety of accessories, including belts, purses, and shoes.

Apart from its cost-effectiveness, Zudio is renowned for prioritizing comfort and quality. The brand employs premium materials that are long-lasting, comfy, and well-made. Customers will be able to enjoy their Zudio clothes for many years because of this dedication to quality.

Zudio has grown in popularity as a cost-effective, stylish, and high-quality option for budget-conscious consumers seeking apparel that delivers value. 

Offline Marketing Strategies of Zudio: 


  • Affordable Fashions 
  • Customer-centric approach 
  • Expanding product range 
  • Store Expansion 
  • Seasonal Collections
  • Sustainable Initiatives 


Let’s look into each of them one by one.


Affordable fashions  – Zudio is known for its reasonably priced clothing, making fashion accessible to a wide range of customers. By offering stylish apparel at affordable prices, Zudio ensures everyone stays on-trend without breaking the bank. This approach has helped the brand attract a loyal customer base that appreciates both the value and quality of Zudio’s products.


Customer-centric approach  – Zudio focuses on identifying the correct clients by learning about their requirements and preferences. The brand’s clothing lines are designed to appeal to a diverse audience, from young adults looking for trendy styles to families seeking affordable fashion options for everyone. Zudio ensures that its goods resonate with its target clients by catering to various demographics and lifestyles, increasing customer happiness and brand loyalty.


Expanding product range – To meet the evolving needs of its customers, Zudio regularly extends its product line to include new and exciting offerings. This tactic enables the company to draw in new clients searching for fashion options while remaining relevant in the industry. By expanding its product line, Zudio ensures that there is always something new and exciting for its customers to discover.


Store Expansion – Zudio’s strategy of increasing its stores has helped the brand reach more customers across India. By opening new stores in different cities and towns, Zudio has increased its brand presence and made its products more accessible to a wider audience. This expansion strategy has been key to Zudio’s growth and success, allowing the brand to connect with more customers and strengthen its position in the market.


Seasonal Collections – Zudio offers seasonal selections that cater to the changing fashion preferences of its customers. From summer essentials to winter wear, Zudio’s seasonal collections ensure customers can find the perfect outfits for every season. This strategy guarantees that clients can always access fashionable and seasonally suitable apparel selections by helping the company stay current and relevant.

The images shows Zudio's Seasonal offer from their Instagram posts

Environmental Friendly Projects – Zudio is committed to environmental sustainability and undertakes various projects to reduce its environmental impact. From using eco-friendly materials in its clothing to implementing energy-saving measures in its stores, Zudio is dedicated to protecting the environment. By supporting environmentally friendly projects, Zudio contributes to a cleaner and greener planet and appeals to environmentally conscious customers who value sustainable practices.


Online Marketing Strategies of Zudio: 


  • Social Media Marketing
  • Search Engine Optimization
  • Content Marketing
  • SMS Marketing
  • Moment Marketing


Online marketing strategies are important for Zudio to reach its target audience effectively in the digital age. Here are some key strategies that Zudio could use:


Social Media Marketing

Instagram: 191,000 followers
Facebook : 2000 followers 

Zudio executes customized advertising campaigns, interacts with consumers, and display its products on social media sites like Instagram, Facebook and Twitter. Visual platforms like Instagram are particularly effective for showcasing fashion products.

Their social media presence is really impressive; they develop content based on the current trends, seasonal posts, trendy sales posts, etc..

The image shows Zudio's Instagram Profile

Search Engine Optimization (SEO):

Zudio can optimize their website and content for relevant keywords, and improve their visibility in search engine results. This attracts organic traffic and increases the chances of converting visitors into customers. Basic meta data like meta title and meta description are missing. 

Look at their organic traffic increase and their reach towards the audience. This will spike up if they concentrate more on SEO.

A well-optimized E-commerce website with high rankings conveys trustworthiness to potential customers, which leads to increased conversions and customer loyalty. 

By optimizing their website for SEO, Zudio can outperform competitors in search rankings, attracting more traffic and potential customers. SEO allows Zudio to target specific keywords and phrases related to their products, ensuring that they attract traffic that is likely to convert.

The “Add to cart” feature can also be added. The “add to cart” feature makes it easy for customers to select and save items they intend to purchase, streamlining the buying process.

By allowing people to add items to their cart, Zudio can increase the likelihood of converting visitors into buyers, as it encourages impulse purchases and simplifies the checkout process.

The “add to cart” feature encourages customers to explore more products and add multiple items to their cart, leading to higher amount of order values.

The feature enhances the overall shopping experience by providing a clear and convenient way for customers to select and manage their desired products.

The image shows Zudio's SEO Report

From the above image, you could see the increase in the Referring domains and backlinks that zudio has gained. 

The image shows Zudio's SEO Reports



From the above image, you can clearly see that they have used the power of image rather than text to grab the audience’s attention. It would be better if they add content also. In SEO, they have gained the Follow link many times and increased their brand reach.

Content Marketing: Zudio’s FOMO Friday is among the best reach among the audience. Creating high-quality, informative content related to fashion trends, styling tips, and product showcases can help attract and engage the target audience.

These content can be shared on social media channels like Instagram, Twitter, and other platforms. 

SMS Marketing

Ever wonder why the person invoicing you asks for your mobile number when you make a purchase at Zudio? 

Here is the answer 

Building an SMS list of customers and potential customers allows Zudio to send targeted promotional offers, product updates, and fashion tips.

Personalized and well-timed SMS can help increase customer engagement and loyalty.

Moment Marketing : Many popular brands use moment marketing to target their target audience. The company uses a social media calendar and takes full use of Special Days, which range from nationally significant holidays like Christmas and New year to widely observed events like Father’s Day etc. The purpose of these postings is to maintain a social media presence and serve as a reminder to purchase, rather than to increase traffic as e-commerce sites like Flipkart and Amazon typically feature special discounts and deals on such occasions.

The Image shows Zudio's Moment Marketing


We all know that Zudio has established a strong reputation as a top fashion brand because of its reasonably priced and fashionable apparel. 

Zudio has grown significantly and gained a devoted following by concentrating on providing reasonably priced clothing, attracting the right clients, broadening its product line, increasing its stores, giving seasonal options, and funding eco-friendly initiatives.

The brand’s success has been largely attributed to its online marketing tactics, which include influencer partnerships, online advertising, ATL, BTL, email marketing, social media marketing, search engine optimization, content marketing, and mobile marketing. 

With the aid of these tactics, Zudio has been able to expand its customer base, boost brand awareness, and boost in-person and online sales.


Trent Limited’s Zudio brand coexists with the well-known Westside franchise. Although Trent Limited is the parent company of both brands, Zudio appears to be marginalised in favour of Westside in terms of marketing emphasis. Their advertising campaigns clearly show this disparity, with Westside gaining greater exposure and attention.

Trent Limited should consider spending money developing a Zudio-specific application like the Westside application in order to close this gap. An app like this might provide a venue for showcasing Zudio’s distinctive products, enticing users with special offers, and improving the whole buying experience.

Trent Limited has the ability to increase Zudio’s revenue and market share by utilizing technology and digital platforms to enhance the company’s brand visibility and customer interaction. 

Trent Limited must acknowledge Zudio’s unexplored potential and deploy resources appropriately to guarantee that both brands receive the proper attention and support.

Just like Zudio, do you want your brand to reach a wide audience with the best digital marketing strategies? 

Onedot Media is here to help you!

At Onedot Media, the digital marketing service in Chennai, we understand your particular objectives and develop customised digital marketing plans that appeal to your target market. 

We ensure your brand shines brightly online and stays ahead of the competition by using a customer-centric strategy.



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